1613 E. Passyunk Avenue
Philadelphia, PA 19148
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About Us

Translating YOUR Vision

Beautiful Brides Philly understands that a wedding is one of  the most important days of a woman's life.  It is a time when a bride can express herself in the most unique way. Dana Persia, owner and founder of this award-winning company, has assembled a bridal beauty team that brings the salon to YOU on your wedding day. Dana and her team of experts know exactly how to translate your personal vision into reality and create your unique wedding day look. 

There is no traveling, no hassle and no worries.  No party is too large and because we employ so many talented stylists, we can book multiple weddings on any given day--including Saturdays. In less than two years of re-branding her company and launching Beautiful Brides Philly, Dana has grown from a one-person operation--herself--to a staff of over 15 stylists and assistants in both hair and makeup and has tripled her client base. A seasoned business professional with 25 years of corporate marketing, PR and sales experience, Dana combined a college degree from Rutgers University, her business acumen, an education in esthetics from Jean Madeline in Philadelphia, and a passion for beauty and created a business she loves and grows each and every day.

The BBP Process

Your personal hair and makeup consultation and trial takes place at BBP’s cozy South Philadelphia “retro” studio, where you and your guests are surrounded by black and white photos of Audrey Hepburn, Marilyn Monroe, Sophia Loren and other style icons of their time. During your consultation, Dana and her stylists cater only to you, unlike a traditional salon experience.  We listen to what YOU want directing and guiding you along the way with the result of transforming you into the most "beautiful bride" ever. 

One to two weeks prior to the big day, Dana puts together a complete timeline for you and your party, so it's one less thing for you or your planner to worry about.  On your wedding day, the BBP team will arrive at your location with a full array of hair and makeup professional products and tools ready to beautify the bride and her party. This convenient, personalized service allows you to get ready at home, the hotel, the ceremony site or venue or anywhere you choose. When Dana’s team comes directly to you rather than you having to visit a salon, it minimizes stress, saves time, and allows you and your wedding party to relax, be pampered, be beautiful, and have fun.

Our Services:


  • a personal, one-on-one consultation and trial where photo ideas and your overall wedding theme (colors, attire, embellishments, head piece, etc.)  are discussed and used as a guide to create your unique wedding day look
  • traditional and airbrush makeup complete with false lashes if needed (strip and individual)
  • top-line makeup products like Laura Mercier, Makeup Forever, MAC, Smashbox, Beauty Addicts, Urban Decay, Ben Nye, and many others, along with primers, bonders and setting sprays to ensure optimum all-day coverage and staying power
  • scar, pigmentation and tattoo coverage using both traditional and airbrush makeup


  • the latest techniques and trends in formal hair styling
  • professional-grade products and styling tools
  • cutting & styling of clip-in extensions along with placement into chosen hair style
  • day-of blow-outs and roller sets
  • placement of veil, flowers and any other hair accessories/embellishments for all bridal party members

Please contact us directly for availabilty, rates and appointments.