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About Us

Founded in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewellery. Our success is recognized by Forbes and BusinessWeek. See why we’ve become the best:

Our quality doesn’t compromise. Why should you?

Certified diamonds. Exquisite materials. Skilled craftsmen. Our quality is defined by a thousand details.

You’re in charge, and that’s how it should be.

Create the ring of your dreams with our in-depth education and non-commissioned Diamond and Jewellery Consultants.

There is no value in overpaying.

A Blue Nile, luxury isn’t about paying too much; it’s about getting more.

Conflict free diamonds. Sustainable metal sourcing.

Every Blue Nile diamond is subject to strict monitoring from the mine to the final creation of your ring. Blue Nile also carries a large selection of certified Canadian diamonds.

All the details, handled.

Blue Nile offers shipping to 44 different countries around the world and the ability to pay in one of 25 different currencies. Every engagement ring gets free shipping, easy return shipping, is insured to your door, and arrives in elegant gift packaging.