8521 Villa La Jolla Drive, Suite H
La Jolla, CA 92037
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About Us

David Max is a cinematographer, photographer, and professor at San Diego State University Department of Theater, Film and Television where he teaches classes in cinematography, lighting, and directing for the camera.

A La Jolla resident since 1968, Max enjoys a reputation for offering extraordinary event photography and video production services for an elite clientele. He is well know for a level of expertise and attention to detail that the discriminating photography clients he works for demand.

Working between his homes in La Jolla and on Martha's Vineyard, David's enjoys a reputation for consistently delivering remarkably intimate and sensitive photojournalism and fine-art portraiture.

Of equal or greater importance, David has a reputation for setting people at ease.

He recently covered the "hush-hush" wedding of Warner Brothers' "Smallville" star Tom Welling.

In his 30 year career, he has filmed or photographed celebrities including Hillary & Bill Clinton, Donald Fagen, Lee Ritenour, Abe Vigoda, Thelonious Monk, Earl "Fatha" Hines, jazz alto great Charles McPherson, Dr. Robert Reich, "Kiss" member Paul Stanley, singer/songwriter James Taylor, producer Larry David, Kathleen Kennedy, Art Buchwald, Walter Cronkite and many, many other

Max welcomes location and fashion portraiture assignments, event photography of all kinds (including a limited number of weddings and corporate functions).

He and his associates are happy to be La Jolla's only professional studio offering multi-format still photography and digital video production under one roof.

He shares this secret to his approach:

"focus on the intimate and capture the decisive moment with grace,
and an eye for style" TM.

David's directorial debut, the feature film "Severance" (1988), received an invitation to appear in Italy at the Florence Feature Film Festival.

It was subsequently picked up for international distribution by Fox/Lorber Associates, Inc. He was signed with the prestigious William Morris Agency.

Preferring work behind the camera, David left the Morris agency and moved to Los Angeles where he photographed features for Menachem Golan and Yoram Globus of Cannon Films. He joined I.A.T.S.E 644 Director of Photography working of a project with Abe Vigoda, Sherman Helmsley and Champion Joe Frazier (directed by Nick Staglioni).

Music video credits involve projects for Prince, Roxy Music, Lee Ritenour, Diamond Rio, and Miles Davis.

Feature Film Credits


  • Producer/Director/Cinematographer/Editor
  • Winner 1988 Florence Film Festival (Fox/Lorber Associates, Inc.)


  • Director of Photography
  • Abe Vigoda (The Godfather), Michael Massee (The Crow), Sherman Helmsley, (The Jeffersons), Joe Frazier


  • Directed by Menahem Golan
  • Director of Photography: David Max Steinberg

Kyle Secor (Commander In Chief, Homicide), Michele Greene (L.A. Law, The Unit)