Celebrating our 105th year in business, French Novelty is passionate about helping you find the dress of your dreams. Our mission is to offer the finest selection of designer bridesmaid dresses and mother's gowns - so you can find the perfect dress for your perfect day. French Novelty's 125% Best Price Guarantee assures that you are always getting the best price! Please read through our testimonials and see first-hand why French Novelty is the preferred retailer for customers worldwide. As a family-owned and operated business located in Jacksonville, Florida, we hold integrity in the highest regard and are proud to be the authorized retailer of every dress found on our website and in our store. Let us show you why we are the perfect fit for your entire wedding party!