Founded in 1998 the idea behind James Allen was simple: Offer the world's most beautiful diamond engagement rings coupled with the finest laboratory graded diamonds, all at an extraordinary value. While the idea of selling fine engagement jewelry over the internet seemed strange in 1998, James Allen has now grown to be one of the largest and most successful of all online diamond retailers. The company is regularly featured in trade magazines such as "National Jeweler" and has been profiled by such famous publications as "The Washington Post" Newspaper, "NBC News", "US News & World Report" and "National Public Radio". So how did a company with such humble beginnings become so famous and successful?
The Highest Quality Diamonds
It is estimated that less than 3% of the round diamonds sold in the US today would qualify as "Ideal" under AGS grading standards. James Allen offers a selection of "Ideal" stones, as well as all other grades. All of our stones come with grading reports from either the Gemological Institute of America or the American Gemological Society Laboratory. Our database of diamonds includes thousands of choices, allowing you to determine the exact characteristics of your diamond including cut, clarity, color, carat weight (size) and price range. Each of the diamonds you choose will be the best possible diamond within the parameters you set. By using James Allen's innovative 'virtual loupe', you will be able to view your exact diamond as though you were in a jewelry store. We offer each customer the opportunity to get exactly what he or she is looking for.
The Most Refined Craftsmanship
Each of our engagement rings and wedding rings is beautifully crafted by some of the world's finest jewelry designers. Meticulous care is given to each piece, ensuring that the item you receive is of the highest quality. The settings for each of James Allen's diamond rings is carefully designed and manufactured for the ultimate in both beauty and function. Our innovative 3D movies allow the customer to see our rings in stunning, moving detail, and from every angle. James Allen offers unparalleled quality in each of our rings.
The Best Possible Value
Almost everyone checks prices on the internet before making any large purchase. If people do this for real estate, cars, airline tickets, and vacations, it seems only logical that they put in the same amount of research into diamond jewelry. James Allen was one of the first companies to recognize this change in the retail paradigm and quickly gained notoriety for offering diamonds to consumers at never-before seen discounts. By using previously-untapped resources, James Allen consistently offers finely cut diamonds and beautifully-crafted rings for hundreds to thousands of dollars less than traditional retail sources.
Personal Advice Expert Education
We pride ourselves on a database of over 55,000 loose laboratory graded diamonds and hundreds of quality rings. Even more important is helping each customer find their perfect diamond and ring. Our comprehensive "Education" section features tips and tools to help decide which diamond is right for you. If the answer you need can't be found on the James Allen website, our expert staff is waiting to answer any question you might have. We strive to go above and beyond for each customer. Feel free to contact us.
It is this dedication to quality, value, and customer service that has helped create the James Allen legacy.