6137 N. Scottsdale Rd. #B101
Scottsdale, AZ 85250
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About Us

Helping bridal parties shine with style!

We believe that a bride, and all those who stand by her, should look and feel stunning on this special day. Elegant bridesmaids' dresses should complement the bride's gown, and add to the overall unique wedding décor.

At Twirl, you will find exclusive lines of dresses, handbags, wraps and jewelry for every member of the bridal party. Our goal is to highlight the best features of each member of the bridal party and add a personal touch to every woman we outfit!

Designers from New York and San Francisco have made their debut in the valley, exclusively at Twirl's Scottsdale boutique, bringing a cosmopolitan sophistication to the Arizona bride and bridesmaid. Several samples from each designer are carried in the store and all final dresses are made to order. Our designers include: Thread, Charsa, Kathlin Argiro, Jenny Yoo, Elon Michelle and Simple Silhouettes.

Twirl was created by serial bridesmaids, Keri Ouelllet and Jennifer Hailer. After a combined sixteen stints in this role, and several dresses tossed in the garbage, one even used to protect care seats from a prickly plant, these Arizona girls decided it was about time to bring to the valley what every woman wants; bridesmaids dresses that offer a fresh look and new spin on style.

It is a meaningful and privileged experience for a woman's girlfriends and family to stand in her line of the biggest day of her life. We recognize and value this, and therefore hold a business philosophy that centers around making this step of the process special to all of the women involved. Twirl is the first boutique in Arizona to cater to the bridesmaid and her role, on this special day.