Color Proof

Color Proof SignatureBlonde Violet Shampoo 25.4 oz

Delivers 96% color retention after 10 washes. Extra gentle cleansing without stripping color and brightens illuminates and adds luminous glossy shine. Dramatically increases tensile strength and elasticity while nourishing and smoothing. Never dries out hair like typical purple shampoos and provides unsurpassed color and heat protection.